Who are actors’ buyers/customers? In the business of acting, the buyers are producers, directors, casting directors, and writers. Once you’ve branded and packaged yourself, you’re going to need to start building key relationships with these people because they are the ones who are going to pay you to act. You don’t need to know everyone.…

HOW TO DEVELOP YOUR BRAND Start by getting a professional head shot. The most immediately visible piece of your brand is your headshot. This is your logo. And it’s the first thing casting directors see before deciding whether to book you. So, when planning your headshots, above all, prepare, prepare, prepare! Here are some tips…

Whoa…what the hell? Did. I. Just. Really. Tell. You. To. Stop. Acting? I did. But I don’t literally mean stop acting. I mean stop relying solely on your acting skills if you want to start getting booked. Getting the gig isn’t about acting skills alone. It’s about marketing skills. It’s about knowing who you are,…

BRAND FOR THE ACTOR The first step to selling yourself as an actor is to identify and create your brand. Think about yourself as a saleable product. Make your brand consistently unique. This will give you your marketability. In other words, buyers will want to hire you because you will have something specific and unique…

Brand For The Actor? What the heck does that mean?? Too many times actors wait for an agent or manager to show up and tell them who they are. Or they ask me, “what do you think I am?” I can’t tell you who you are or what roles are best for you. Nor can…

When I was 12, I went to an audition at a local professional theater for a production of The Sound of Music – going out for one of the Von Trapp kids. They were lining us up, matching us up to create the family, and a very mean lady pulled me aside and told me…